I've got two of these eyeshadows: Bad to the Bronze (my favourite!) and Barely Branded. Bad to the Bronze is a stunning shimmery bronze (leaning more to a taupe undertone than a red undertone) that I think would look amazing on anyone. I often wear it by itself, sheered out over my lid and concentrated a tiny bit more in the crease, and it looks absolutely beautiful and like I've spent hours doing my makeup when in reality it took me less than a couple of minutes. I thought Barely Branded would be perfect for an everyday natural wash of colour, but I find it a bit too frosty for that unless I really sheer it out. However, it makes a nice base/primer for other eyeshadows, and I don't regret buying it. None of the other colours we can get here in New Zealand appeal particularly to me: they're all a bit too bright/random for me to really get any use out of, but if Maybelline ever brings out any neutral shades of this (a matte brown would be so nice!) here I'll definitely pick them up.
They do last on my ever-so-slightly oily eyelids for a good 8-ish hours at least, although they sometimes crease a little after that, so they don't quite live up to the 24 hour claim, but I still think they have amazing lasting power. And, best of all, they're not that expensive!! I got both of mine for under $20 at Farmers, so that's great!! :) Overall: definitely love them, and they're a staple in my makeup bag now!
My favourite thing about this eye colour is that it is actually long wearing and I'd have to say it's probably the longest wearing eye colour I've ever used. I'm not entirely sure it stays put as long as promised but it's for sure better wearing than most.
I tried a couple of different application methods, and just like using a powder eyeshadow, I found the colour lasted longer when I applied a base and a couple of layers. The days I used the eye colour only, I noticed it wore off a lot quicker.
Overall, I highly recommend this product and I plan to buy a few other colours to add to my collection. A must-use!
Tips: Use a base or primer first on the eyelid and then apply a couple of layers. This defintely adds to the wearability.