I've got really oily lids with deep set eyes, so even with primer this still creased (grrr!). However - If I just use it on the wee part of my upper lid near the lashline that doesn't disappear under my "fold" it stays put ALL day! first shadow ever to do that even withOUT primer!! I like to use the "barely branded" (kind of a pale cream/nude?) just to highlight my upper lids, as I like to use coloured liners on the lower lid, and it gives a nice opened effect, paired with an awesome lengthening mascara ofcourse :) It has a nice smooth creamy consistency and is easy to layer up for a more intense colour if that's what your after, or a nice light coating for just a wee bit of highlighting.
So if you don't have shadow hating lids like me this would be great for you! Even in saying that, Its still the best one I've tried on my lids anyway- just not near the crease.
If you want your eye make up to last all night long, then the Maybelline Colour Tatto is for you. I use this product everytime I go out and my eye shadow stays on perfectly. I use my finger to apply the product all over my eyelid. I find this can be used alone as an all over eye lid colour. I own about 5 colours now and I love them all!