I have been looking for a concealer that doesn't make my under-eyes look grey and wrinkled.
This concealer is affordable, high coverage and non-cakey. It covers blemishes and dark circles without looking like you have makeup on. Sometimes I only wear this and do my brows if I don't feel like wearing much makeup.
It is perfect for me, however I had to buy the darkest shade, which is only "medium".
Overall, probably HG status for me but upsetting that they didn't consider the range of skin tones that exist even in western societies. I have a lot of friends who are darker than me, who I wouldn't be able to recommend this product to.
This is by far my favorite concealer. I love the creamy texture and this does not cake! The applicator makes it easy to apply under the eyes. the only downside is that my shade (25) is not available at all maybelline stands :( It gives a natural finish and is not sticky at all.