I've been using this mascara for over 10 years! I love the blackest black and it wears great for an inexpensive mascara.
I love the distinct packaging, because you can easily find it in your make-up bag and in the shops :) I love having this on hand, as it works well for an every day mascara.
It applies easily, though it dries fast so need to be quick if applying more than one coat. It lasts all day and easily washes off. It does smudge a tiny bit, particularly if I wear it on my lower lash, so I tend to avoid my lower lashes for a basic look.
Highly recommend as a beauty staple to have on hand, toss if your work drawer or travel/gym bag if mascara is one of your must wears!
Ive used this Mascara many times in the past now and I keep going back to it. It has a small brush which I prefer and makes it really easy to use. It last a long time and does not get clumpy or thick like some Mascara tend to do. I also love it as the brush makes it really easy to do the smaller bottom lashes. It may not give the big 'false lash' look but it is definately a great everyday mascara.