I own this product in the shade 770, a berry coloured shimmer. The product comes in a simple silver dual-ended cylinder, with gloss on one end and balm on the other. The lid for the balm does not sit tight and easily comes off in my makeup bag which is inconvenient.
The packaging says to apply the gloss first, then the balm for long lasting wear. The gloss has a pleasant fruity scent and applies with a sponge applicator. The colour is a very lovely shade on my lips. Once the lip gloss is dry, you are supposed to apply the balm. This is where the product falls flat for me. The balm is white, and inevitably it gets covered in the gloss when you apply it, and it makes my lips feel very dry and doesn't really increase the longevity of the colour. The gloss lasts just as long on its own. The product does not last longer than an hour at the most on my lips, so it doesn't live up to the promises of 24 hour wear on the packaging.
Overall, I would not repurchase this as the gloss barely lasting, and cheaper lip glosses last longer with much less hassle.
My relationship with this product has been complicated. I brought it because it had some great reviews for being a long lasting lipstick and I needed one of those for work. Well it does last well, but only if you apply it perfectly and don't move your lips too much. See the potential problem?
So to start with, this is a two step lipstick. It's in a white tube with the lip colour at one end and the balm at the other. And in white packaging. Are they tempting you to accidently stain it? When you apply the colour make sure you have the colour end downwards because it is liquid in there.
The liquid colour is applied by a sponge applicator. You need to hold your lips slightly open and paint them. Unlike a bullet lipstick this one you have to create and paint the shape completely yourself and one slightly out of place stroke can mean disaster. You also have to paint your lips quickly because then the colour starts drying and then it can come off if you accidently swipe over it. I also found the top lip was a lot harder to get right than the bottom lip.
Now once you've got it on, resist the urge to smack your lips together like normal, doing so will screw up the lip colour you just applied and you will have to start again. And now you have to wait for it to dry. They say 2 minutes, I do 5 to be on the safe side. Once it is completely dry, slather on the balm end or any lip balm. Note the balm end can come loose.
If you have survived this and your lip colour doesn't start to peel, congratulations you deserve a medal. But for most of us the lip colour will start to peel at the worst time and you have to scrub your lips clean and do it again because touch ups can look a bit funny.
So in conclusion, a long lasting lipstick, but possibly not worth the nightmare that is involved applying and wearing it.
Tips: Practice applying it and wearing it before you go out in public. It is amazing how many things can go wrong with this lipstick.