I needed a new mascara and spotted this on sale, decided to give it a go as i've had only good experiences with maybelline mascaras and the good experience continues. This mascara delivers what it promises 300% more visable lashes, yip sure does with 2-3 coats although any more than 3 coats and it starts getting cakey (not that i need more than 3 coats anyhow.)
The consistency of this formula is pretty much how I would want it, not too thick or thin it's easy to work with combined with the large curved applicator wand. The applicator brush curls & flares the lashes with ease and the curl holds up pretty well throughout the day. I tend to get some flaking after several hours wear but this is minimal and towards the end of the day when i'm about ready to remove it.
My lashes are on the shorter and finer side and this mascara definately gives me the falsies effect, results amplified with the use of the lash curler and lash primer prior to mascara application.
This mascara doesn't particuarly stand out to me from the rest as being exceptional but it's definately a goodie and the price is fair for what you get with this.
This is my fave mascara. I'll admit I don't have the biggest budget for makeup but this is a must have for me. I have had sooo many people ask if I've had eye lash extensions of if i'm wearing false lashes. This mascara does exactly what it says it does and it last's all day! The only down side is it can be clumpy so you have to be careful how you apply it.
Tips: I've found putting the mascara in a cup of hot water for a little bit can help the mascara to go on smoother and cause less clumps. Don't apply more coats once the mascara has already dried as it can cause more clumps.