I bought this when it was on special because I'm not floss-loyal at all. Mostly I'm just pleased not to have my gums bleed when I do floss.
The packaging is a point of difference in that it's blue, rather than the plain white packaging you often get. The floss itself is meant to be a 'wide satin-like tape' but I don't find it much wider than other flosses I have used. The texture is not like other flosses (mostly cotton), but it's not quite satiny either. It's quite minty, which I like. I just find it makes my mouth feel fresher. Most flosses are minty though.
It does its job of removing food from between the teeth and does it pretty well. It's hard to fluff up a floss though to be fair. I'll probably buy this again when I need a new floss and if it's on special.
I really like this dental floss it is that little bit superior than the other cheaper versions of dental floss.