I have used this many times over the years. A standard squeezy tube with a flip top lid. It has triple action protection and a lot of great benefits for your teeth.
It has a strong minty flavour but does not give you that minty burning sensation. It does a great job at cleaning my teeth and giving me fresh breath but I feel it is lacking in the whitening department.
To me it is a nice standard toothpaste but I now prefer to use Red Seal baking soda toothpaste as it does a better job at whitening. You can often pick this up on special at the supermarket.
When this toothpaste first came out I thought we were so fancy getting it as it was the new best thing. But many years have passed and now it is such a standard toothpaste. It does a good job but there are way more better toothpastes to chose from. I will still use it if it's on sale and I'm having a broke week but it's definetly not my go to anymore