I bought this toothpaste more so to get rid of staining on my teeth. It was reasonably priced so I thought why not? I didn't have much to lose so I thought I would try it out.
The package was nice and attractive there wasn't nothing great about it though. The paste itself is standard white but it kinda had a weird consistency. I'm not to sure how to explain it but you could definitely tell the difference between colgate and this even if you didn't know which was which. Maybe it's not as smooth.
The tooth paste itself does a good job. It has visibly whitened my teeth after a handful of uses. However the taste is different. You can taste the minerals in it and to me it almost had a bit of a salty taste. But it wasn't so bad that I couldn't use it. It just wasn't the minty freshness that I've been used to for the paste 20 years! I would buy again but I do only use it once a day usually as my night toothpaste and alternate between that and normal toothpaste. I will definitely repurchase.
I recently tried out this toothpaste as I had heard lots of hype about it making teeth whiter. I liked this product as it is New Zealand made product, and appears more natural than other tooth pastes. It comes in regular toothpaste tube packaging. The tooth paste did a good job, my teeth felt really clean afterwards, however the taste of this tooth paste was quite unpleasant and tastes a lot like baking soda. After a couple of months of using this tooth paste and putting up with the yuck taste I decided it did not make my teeth any whiter. The toothpaste itself was good for cleaning teeth, but the taste is too off putting for my liking.