Colgate Optic White Toothpaste review

Worked great in the beggining, I definitely saw a difference, but it seems to be... the more you use it, the less it works? Wouldnt recommend and wouldnt buy again. It's quite expensive too, so not worth it.

I really like this toothpaste. It has brightened my teeth and helped to remove stains. I have been using it for 3 months and some people have commented on my smile improving.

I love the Colgate Optic White toothpaste because it actually works! I have tried many tothpastes that claim to whiten and brighten teeth but unfortunately they never worked as well as they promised to. This product on the other hand does work. From day one you notice whiter and brighter looking teeth. It leaves your mouth looking fresh and your smile looking great. Although a little pricey, it is worth it. I suggest trying it out next time it is on special at your local supermarket.

im a non-smoker but due to reflux from allergies teeth dont always look white. this was not too harsh on my teeth. It tasted fresh and after 12wks i can see a difference... but it definitely is over-priced

I am on to the second tube of this product, and whilst I did I did notice a slight improvement with the first tube, that's where it stopped. Nothing has changed for quite a while now, I will not be buying another after this. It does taste nice, but I would prefer it to give me the white that was promised on the advertising.

I used this toothpaste for a six month period when it was first released. I really was left disappointed as I saw no new whiteness at all. I am not a smoker, but I do like my one to two cups of coffee a day, so I certainly do not have pearly whites!! I think this product was overrated when advertised. I did test two full sized tubes, so in my experience, I would have to say a no to this. I paid $8.99 a tube. The taste is lovely, almost like that at the school dental nurses office. So for taste, it was lovely. The tube itself has been designed to easily be able to scrape the absolute last out. Also the packaging is very fancy and enticing.

adore this toothpaste makes my teeth so white ! Nice minty taste, keeps breathe fresh. am verry happy with this product and have recomended it too people

Its a good toothpaste (just like any other cheaper toothpaste). i didn't see any change in the colour of my teeth after using the whole tube. i personally don't think its worth the price and wont be repurchasing it to see if over a long period of time it might whiten my teeth

Love the taste of the toothpaste and leave a refreshing after taste, but was dissapointed at the whitening aspect of it. Noticed a slight difference after one tube and after moving onto another, the whitening seemed to stop there.

although this product doesn't really whiten your teeth it helps to maintain the whiteness after using a whitening treatment. i will continue to use for this reason