Colgate Optic White Toothpaste review

I had heard that this toothpaste didn't really do what it said it would, but after using it for about a month I have noticed that my teeth are a lot whiter! Especially in photos they are looking much whiter.

This toothpaste is quite a bit more expensive than others (for a smaller tube, too!), but when I saw it on special at the supermarket, I thought I'd try it out anyway.

The taste is quite nice - it's a lot mintier than my regular toothpaste, and I felt as though it really cleaned my teeth. I'm not sure about a whitening effect though - I used it for a month, and there wasn't really a noticeable difference.

This toothpaste is ok, nothing great. It created a weird warm feeling in my mouth, and also made my gums start to peel. I think its a good whitening product but takes time to see results, other Colgate whitening toothpastes work just as well and arent that harsh on gums

I brought this toothpaste along with other oral care at the pharmacy in Ponsonby while waiting for a script. I mention this as I paid $13 for it (well over the RRP!) Anyhoo, its very fresh and dense as a paste. I used the whole tube and it did take a while as a little goes along way. Really could not see any noticeable difference in the whiteness of my teeth but you do lose perspective on this kind of observation. But I did like it as a toothpaste, it felt very good and it has a striking packaging.

I drink a fair bit of coffee and I have seen a slight improvement in the colour of my teeth but I think it would work better if I lay off the coffee! I would use it again, but it would be good to see more of an improvement.

I had seen an improvement in the colouring of my teeth but it seems like a product you'd have to use multiple times in order to see a good result and also stick to the same paste

This product was okay, although I have only used one tube so perhaps I need to try it again. My teeth are marginally whiter but I don't think it would be noticeable to other people. I also didn't really like how strong the taste was

I started using this product about three months ago, it has a great taste and texture and I just love it. I definitely think it has made a difference to my teeth and they are alot whiter, I use an electric toothbrush so this helps also. Will continue to purchase this product even though the price is alot higher that other toothpaste brands.

I am a freak when it comes to my teeth so naturally I purchased this product for what it promised.. It does indeed have a great taste and it does feel nice when brushing.. I was expecting the 3 shades whiter teeth after 3 or 4 weeks of using it like it said on the pack but I dont believe it did as promised.. the price on it for a toothpaste it a tad ridiculous I'd like to use it everyday but the price is just too hefty for my liking.

I just finished a tube of this. I believe it did do what it said it was going to do but a lot of people I knew who were also using it where expecting more from it. It says your teeth will get three shades whiter but depending on how yellow your teeth are that does mean you are going to get pearly whites, and thats why I think a lot of the people I know found it disappointing. I might repurchase this product again as it does make your teeth slightly white and ha a great taste, but it does come with quite a hefty price tag for a tooth paste.