The toothpaste is white in colour and has a strong minty taste. The taste is OK for me, not overpowering as some toothpastes are.
The strong minty taste leaves my mouth feeling refreshing, breath smelling great and my teeth pretty clean. The toothpaste bubbles up just the right amount.
After 3 months of continued use, it does whiten my teeth a little bit, but not as white as I would expected. I guess the toothpaste only whitens my teeth in the short term and it took a long time to see the results. You have to use this toothpaste continuously for months.
So if you are looking for a quick teeth whitening toothpaste, this product is definitely not for you. This product seems to whiten your teeth by removing surface stains slowly which is safer than bleaching.
I don’t think this toothpaste can fight germs for 12 hours after eating and drinking as it claims. However, it did make my breath feeling fresh for hours.
Overall, Colgate Advanced Whitening Toothpaste is a good everyday use product. I like this product!. It cleans my teeth pretty well and slightly whitens them. Reasonably priced!
It comes in the standard white box with a gold tube. The toothpaste itself is white and has a mild scent and taste which I prefer.
You do get a decent amount of product as most toothpastes are only around 100g but I still probably wouldn't repurchase since I don't feel like it does much for me. It says it cleans but my teeth still end up feeling fuzzy later on throughout the day and in terms of lightening stains, I drink a lot of coffee and tea and after using a whole tube, I don't feel like there's a noticeable difference.
I would repurchase this if I needed a generic toothpaste but not for its whitening purpose