I have used this toothpaste for a while and though it does a reasonable job of cleaning the teeth it doesn't whiten. Im not a smoker or a huge coffee drinker so was hoping it would do a decent job but I didn't notice any difference in terms of color.
I also feel it doesn't last long and I'm so ready to rebrush before the 12 hours are up.
Whilst this product does leave mouth feeling fresh and clean, I haven’t seen any change when it comes whitening my teeth. For the extra price you pay you’ll get similar results from the standard Colgate Toothpaste at a cheaper price.