This toothpaste didn't do much for me besides clean my teeth. Maybe it's because i'm used to much stronger stuff (White Glo & Red Seal.)
The taste is quite generic, quite pleasant I guess as far as toothpaste goes. My teeth feel adequately clean and fresh after brushing with this, but I feel that it's lacking that full on, lasting freshness effect. I didn't notice any whitening effect at all, after using the entire tube.
This is just an average toothpaste in my experience, not bad, nothing special.
I bought this toothpaste as a cheap alternative to whitening strips because a have a few bottom teeth that have a slight yellow tinge to them and it freaks me out. I'm crazy for pearly whites!
As a toothpaste its minty, its refreshing, no harsh taste in your mouth gives your mouth a really great clean... but that not why I bought this toothpaste.
I would use a fulll line on my tooth brush and brush for at least 5 minutes twice a day. I even went to buy a fancy new Oral B toothbrush to aid with the cleaning and whitening. Sadly I have no change in the colour of my bottom teeth after using this toothpaste for months.
I no longer buy this toothpaste because its a waste of money for me, as I can buy a cheaper toothpaste that also cleans and refreshers my mouth as this does.