This toothpaste comes in the typical cardboard box with the colgate logo and the toothpaste inside again looks like a typical colgate product.
Performance wise, this product was also fairly typical. I used it just like I would any toothpaste; brush twice a day with a pea sized amount of toothpaste on the brush.
I can't say I noticed significant whitening effects, it more so seems to just prevent any new staining.
The toothpaste was minty fresh and much nicer than the taste of some other whitening toothpastes I have tried.
I had tried colgate total before and wanted to try its whitening version. The tube comes in a whote and silver box with a generic colgate written in red. The original price is a bit steep but I bought it's when it was on special.
The paste is white and I used it morning and night. The mint taste isn't overpowering infact I rather liked it. Left my mouth feeling and tasting great.
However I felt it doesn't really protect for 12 hours as it claims after all that eating and drinking but it does last through most of the day. Also I didnt notice a marked difference in my teeth whitening. But I only used one tube. Might need continuous usage to see any improvement. It did however prevent teeth staining. The color of my teeth remained the same and didnt get worse.
Wouldnt really recommend for teeth whitening but its okay for brusing the teeth.