I purchased this because my teeth are slightly discoloured. I've known Colgate for many years and consider this a good family product to use. I've been experimenting with trying out these whitening products to see which one will work. Ok to be honest I'm quite sceptical when trying these out because what I have tried hasn't worked so far.
This comes in a normal tooth paste tube. It comes with the Colgate labelling on it. I find it easy to open and close. The texture of this paste is smooth. The flavour of this paste is minty and feels fresh.
When I brush my teeth I brush for the recommended time frame about two minutes roughly. I find that over a course of a month I did notice a slight change in the colour of my teeth but not a very large change.
Overall I think it's fairly priced. The flavour of it tasted great. I didn't see any big changes in my teeths colour, so I wont be buying it again. In saying that maybe if I used it a bit longer it may have worked.
This product is good has a fresh flavour that isnt to overpowering i alternate between this and the optic toothpaste and i have noticed a dramatic change in the colour of my enamel will keep repurchasing this