Colgate Optic White Toothpaste review

I've tried other whitening treatments and had sensitivity and little/no results. This is actually very good! I definitely noticed a difference in a month, not Hollywood white, but definitely whiter, and I didn't have any problems with sensitivity. It tastes different from normal toothpaste, but I got used to that quickly, and as a bonus it somehow makes my teeth feel cleaner.

I like this toothpaste, after using it my teeth feel super clean and I also like that different texture it has. Although I haven't noticed a difference in the colour of my teeth. But I would definitely use it again

It brought on sensitivity which I've never had before!! Didn't notice any change since I wasn't going to let it make my sensitivity worse :( was such a fail

I'm very skeptical about products claiming to whiten, often a lot of hype with no results! I was eager to see if Colgate could deliver what it promises. I have some discolouration of my teeth, particularly the bottom ones. I used the toothpaste daily for over a month and I have noticed some lightening of those teeth, not so much the top. I didn't enjoy the taste (was slightly chemical tasting) but the feeling after brushing was fresh! I would buy again!

WOW - I have used several products that claim to whiten your teeth - with no luck. This product is different. For starters, the tast is fresh so you actually feel like your teeth have been cleaned as well as whitened. I noticed some tea staining on my front teeth had lightened over a two week period. I was concerned that the continual use of the toothpaste would cause damage to my teeth however my dentist says my teeth are totally fine! I will definitely be continuing to use this product - it's a very cost effective way to lighten your teeth by a few shades.

I didn't really notice a difference but the toothpaste is good value for money and doesn't leave a bad aftertaste.

I have had yellow teeth for as long as I can remember & have been quite concious about them. I didn't notice a difference straight away, but then my partner mentioned that they looked whiter. He's quite observant at the best of times, but I didn't think teeth would be of them.

I actually like the taste, it doesn't leave a chemical taste in my mouth like some toothpastes do if you forget to rinse. My teeth have whitened 2 shades after 3 weeks & I'm hoping I'll get another shade lighter after continued use.

Price is good too, some products taste foul & cost 3x more then this with lesser results

I got sensitive teeth from this toothpaste unfortunately. Due to this I wasn't able to use it enough to get results. I'm alternating it with other toothpaste at the moment just to get thru the tube. I don't usually suffer from sensitive teeth either :(

After using Colgate Optic White toothpaste for a week, I noticed visible changes immediately. Because I like to indulge in coffee, you could imagine my teeth were affected by the caffeine. So I was really surprised to notice the difference after using this product. I have now been using it for over a month the results have been great.

Nice affordable product. Did not notice a dramatic change in colour but seem to be slightly whiter. Overall good product for the price