this is about the only toothpaste and the smokers one that doesnt give my hubby and i yucky breath
he suffers from gingervitus (excuse spelling) and this works a treat
it is very natural thats for sure and has a pasty feel to it. def great toothpaste for the kidlets as well as it has no baddies in it! great bonus for a greeny family
buy every week and love it!
I have been using this toothpaste for years, it's great! My favourite is Herbal but I also like Natural and Lemon. It leaves my whole mouth feeling sparkly clean and so fresh. I find other toothpastes a bit too strong and burny but this is gentle and tastes good.