I'm really hesitant to review this product. To be entirely fair I didn't give it a proper go and I feel I can't really comment on it's effectiveness.
I only used this a few times before rushing out and buying a regular chemical laden toothpaste. My reason? The taste!
I could not get past that taste. The reason why I am reviewing is because, as on oral product, I feel taste is one of the defining drivers behind purchase. I am no fan of aniseed and upon opening I knew I had made a terrible mistake. It's also sweetened with stevia which I find gives a highly unpleasant mouth finish.
It did do a serviceable job of cleaning my teeth though so I wouldn't shy away from recommending it (I passed on the tube to a friend in fact)
I've tried this a couple of times, but I just don't like it.
I find that the texture is a bit grainy, which I find weird, although I guess it's just something that you can get used to over time.
It does a perfectly fine job at cleaning your teeth, which is the important thing, and it does get rid of 'morning breath' (ew, yucky!) as well.
However the main reason I won't reuse, is that I just can't get past the taste. This is a personal thing, but I have to use minty-flavoured toothpaste or I don't feel like I've cleaned my teeth properly, no matter how silly that is. For that reason, plus the texture-issue, I won't repurchase.
If you're not worried about mintiness, however, it could be worth a try.
Hope that helps some of you! xx