I know it's silly but I do like the cute packaging with the bright colours! For something that you kind of have to use, it nice to get something slightly cuter!
This is my go to brand, I always have a huge stock of these on hand. I also love the generosity of this company, they quite often have free samples online where they will send you a full size product plus a voucher which is really nice to get.
On a practical side, these are very easy to use and don't fluff up. They have a great absorbancy and are also a really reasonable price at the supermarket.
Absolutely these tampons, I always feel so secure and never worry about leakage- even on those super heavy days! The packaging is super cute and fun with all the colors, and the tampons themselves are super comfortable