I love this perfume it is my current everyday perfume. This is a beautiful scent. Fruity with a caramel undertone that keeps it sweet and girly. Not overly sweet or overly fruity, which i think is really nice. A good alternative for those who like Viva La Juicy but don't have the extra money to buy it.
I love the bottle, very creative and cute.
I find that I do need to reapply at least once or twice a day but for the price and size it doesn't bother me.
Frankly, I don't buy a perfume simply based on a celebrity or brand name (tbh I'm not a huuuge fan of Nicki) but I just need to know the product is quality (as does everyone). Pink Friday has an amaaaazing scent that I'm all for! The packaging is cute but what I love is the product inside. Couple of sprays will give you a long lasting, sweet smell - not too overpowering.
Tips: This is classified as a sweet smell so if you don't like sweet smells then this probably isn't for you because it smells like bubblegum :)