I tried using the e.l.f. Eyelid Primer after getting really tired of my eyeshadow constantly fading and creasing during the day. I was very skeptical of eyelid primers actually being effective, but thought I might as well give it a go on recommendation from a friend (and after all it was so cheap!).
Was SUPER impressed by this product. E.l.f. puts out a range of different eyelid primer shades, and I adore the Pearl shade, since it contains a subtle sparkle which is really pretty. The consistency is fine; not too filmy or tacky, applies easily and evenly, dries quickly. And, most importantly, it makes my eyeshadow last ALL DAY with absolutely no creasing or fading whatsoever! This is certainly a miracle product and I will be repurchasing again and again. Reaffirmed my impression of e.l.f. as a cheap, simple, yet punchy company that definitely gives you bang for your buck, haha! :)
I had never bothered with eyelid primer before trying this but since trying it has become a staple item in my makeup routines. The e.l.f eyelid primer is the only one i've tried so I have nothing to compare it to but I think it is of great quality and does the job it's supposed to. As well as an eyelid primer I also use this product as an under-eye concealer it works wonders to brighten up any darkness under the eyes. The soft applicator wand tip makes application smooth, clean & quick and the formula feels weightless on the skin but provides excellent coverage. This formula is light, creamy and dewy upon application but dries matte. As for the purpose of this product any eye shadow i've used has clung to it beautifully.
I got this product from iherb for $3 which is a super bargain but i would happily pay $10 for it here in NZ it's absolutely worth it.
Tips: Try using this as a concealer too.