I love the packaging of this product, so clean, so uncluttered, and a little bit eco feel.
The taste and texture is a little different to regular commercial, chemical laden toothpastes, and it takes a little getting used to. I find the taste is stronger than most other toothpastes which I love and the price is great too.
The super clean feeling you get is far superior to the regular brands, as well as the feel good factor of knowing what your cleaning your families mouths with is rid of nasty chemicals and unecessary colours.
Thumbs up from me.
I love this stuff! This is now the only toothpaste that I use. I feel that it totally cleanses my teeth and freshens my breath. You get a slightly grittiness from the baking soda and I love that the most. I highly recommend this toothpaste! Its inexpensive and is one of those feel good products.
Tips: I get mine at Countdown for under $3