The tube has a matte feeling giving it a sense of being economic friendly. It has flip top being user friendly but it added extra of being a flat end to sit flush on the vanity would be very much welcomed.
The paste itself is of a gritty consistency compared to other branded pastes and has greyish colour.
The taste is friendly not spicy nor harsh just pleasantly ok. For something that has goodness for you it's pleasant to brush with. (Might I add my preteen boy commented how good tasting it was so that's a biggie ) What's good to know is the ingredients are all natural and to have such things as chlorophyll included is a big deal as this plant as so many positive impacts for the system and body. Making it easy to swallow knowing your digestive system won't be affected from this. Red Seal has a long standing reputation for health products so to me the brand name is already a big ups. Another good thing is the product is within reach of anyone's budget not expensive which is a clear bonus factor as literally all things that are good for you seem to be too expensive to afford. This is a thumbs up paste.
I got this toothpaste in my first FoodieBox and must admit I was pretty disappointed to receive something so normal ha ha ha. I dismissed it at first and then it needed to have reviews done, so I started to use it so I could review it.
First impressions after first use were really surprising. The taste was a bit weird, but I like weird and it was good not bad. I really liked the taste, I can't really put my finger on the exact taste but it was really yummy, not your usual peppermint or spearmint tasting toothpaste.
It felt really good while brushing my teeth and believe it or not I noticed results straight away. Now I'm not sure if this has whitening properties in it, but it really did seem to whiten my teeth and they felt super squeaky clean. You don't need a massive amount on your brush but I like to put a bit on my brush because I like to really taste it. I wanted to eat it this one.
Overall, it was easy to get out of the tube, it was a nice size, super yummy taste and really gave my teeth a good clean and it looked great too. I don't usually get excited about a toothpaste, but will definitely be buying this in my next shop as its nearly all gone, even the kids like it lol.