I boasted about this when I first used it, but it was my first primer.. I realise now my mistake. Whilst this is cheap, and probably good for dry skin, my skin is normal-oily and found this has no power compared to other primers. It does come out of the tube orange, but it does go clear I found, but if you were incredibly pale, I don't know if you would go orange or not, because it can be quite a strong colour.
I think if you're on a very low budget, with dry skin, this would be a primer to try, and eventually move on from, but other than that, no way.
I had never used a primer before until purchasing the Lime Crime eyeshadow helper, now that is a winner and I was totally convinced that primer is amazing and that I needed a full face version. This product is not it.
I like Rimmel, I do, normally they're products are spot on for me but I did find this to be lacking. It felt amazing at first, smoothed on really nicely, felt light and refreshing as I let it dry, smelt pretty good for a primer, I was convinced! Until a few hours later at work. I am a receptionist in a small beauty therapy clinic and it get's pretty hot sometimes. I may as well have not been wearing a primer for all the good that this little pot did me. While I don' expect a primer to be a life saving remedy. The Lime Crime version across my cheeks and nose worked a treat. This was definitely dissapointing.
Tips: Not worth the $20 in my opinion. Have a hunt around and read reviews to find an amazing product. I am sure there are cost efficient primers out there that do a better job.