A gift from a lovely lady this was and I was so excited to try it. Who wouldn't want to get straight in to it with an uber cute tube like that! The metallic purple with the familiar Rimmel crown design on the lid. The colour I have is ‘Back to the Fuchsia’ which is a bright plum colour and very true to it's colour once applied.. Usually I would shy away from any pink or similar to pink lipstick but this is a gorgeous shade of pink. It’s very silky to apply and glides on effortlessly.
I find it very moisturizing and my lips are left kissable soft (as my husband says). My lips are plump and soft. It almost does what a lip balm does but with a splash of colour to make your lips pop. I find the stay power although not as long as I would like is impressive. I find that after applying in the morning before work at 7.30am, I don’t have to apply until at least midday. This is after numerous glasses of water and morning tea! I am officially a groupie and will be getting this in darker colours.
At $15 I can afford to buy this. I find that even with the affordable price tag, it performs like a high end lipstick. It has stay power. It comes in a lot of my favorite colours. It moisturizes and the packaging is eye candy. I think this ‘Back to the Fuchsia’ has converted me and I have crossed over to the pink lovers side.
I have this in the shade vintage rose in the new formula and let me tell you, it is incredibly moisturising - it's like having balm on your lips and they are always so soft afterwards. The satiny finish looks great and doesn't emphasise dry lips.
In terms of longevity, I found this lipstick to be a lot less long wearing than I had hoped. It lasts for about 2-3 hours max and definitely wears off after eating.
Overall, I'd recommend this if you're after a daily lipstick and tend to have dry lips.