From the get-go, the tube itself is eye-catching and bold with its sleek, curved lid and firetruck-red look. The smell is your typical, run-of-the-mill, slightly chlorine-y scent and the formula itself isn't super thick nor runny. I'm a sucker for big wands, and I really liked the chunky, hourglass-shaped head on this mascara.
As background information, I was blessed with relatively long lashes, but unfortunately they're pretty straight and usually fan downwards, so I always like to use a lash curler beforehand.
As soon as I applied the mascara I saw that it evenly separated my lashes (huge win!) and gave me instant length (double win!!), however I am slightly disappointed with the claim about "volume on demand" as I didn't see much difference between my second and third layer application.
What I really love about the mascara is its remaining power. Some mascaras sadly can't hold your lashes up and need extra help from a lash curler, but I tested one eye using my curler and the other without, and my lashes both stayed lifted! Of course, the side I used my curler with had a teensy bit more lift, but to the naked eye there really wasn't much of a difference, which I'm extremely happy about - one less thing to bring on the go!
In terms of cleaning it off, cleansing wipes, micellar water and/or a good oil cleanse can get rid of it easy. It didn't survive a smudge or crying test (found out I can actually cry on command! Who knew?!), but I don't think it claimed to be smudgeproof or waterproof anyway. Nevertheless I personally think the ease of removal is a blessing rather than a curse because you know it won't leave you with panda eyes in the morning.
In conclusion, does it give you volume on demand? Well... if you're thinking of in-your-face, full-glam, poppin' lashes, then sadly no. But for a little extra "oomph", it's a solid mascara that gives you volume suitable enough for every day wear. Would I repurchase? Actually, yes! It really boils down to its lifting and staying power, clump-freeness, and lengthening properties. Though I think I might get the waterproof version. Also, Rimmel should definitely rename it to "Length on demand" instead (but I guess that's not as catchy).
I was sent this mascara to review, I often buy sample sized mascaras so I did find the packaging to be very big, I like that when it the lid seals there is a click and it feels very secure and less risk of drying out
I like the size of the brush and wand and found it very easy to use and get in the corners.
I trialled the non waterproof black mascara. now as far as the claim that can layer at anytime- you certainly can pack it on without too much issue.
I tried it out a few different ways, I put 5 yes 5 layers on one after the other while the mascara was still wet and I have to say that every layer did add another level Length- and Somewhat volume.
If you put some on and then let it dry and come back and add more, it wasn't as easy to apply and went a little clumpier- Which I don't necessarily dislike as I like a volume effect,
I found this masacara was really good at lengthening and seperating but not quite as good at providing the volume I like.
Also I would not recommend wearing this anywhere if there is a chance of you crying, I know it is not waterproof but a couple of tears will send this running!! The positive to this is that it is really easy to remove at the end of the day.
All in all this is not the best mascara I have ever used, but also not the worst, I really liked the lengthening effect but would have wished for a little more volume. I am not sure If I would repurchase but its certainly a nice, cheaper option for an everyday mascara
Tips: Do not wear to any emotional situation as it does run when comes into contact with tears