The designers certainly got the packaging right. It's a pretty colour and shape.
My first few attempts at using this were spectacular failures, as I didn't wipe the excess off the brush. Lesson learned, although it seems wasteful.
The brush, though plastic, is a nice shape, making it easy to apply the mascara. I didn't see any difference in length or volume, but once I'd sorted out the clumping issue, the colour and effect were good for a nice, natural look. The argan oil probably helps in that respect too.
I doubt I'll buy this mascara again, as there a others is like to try.
I picked this up from The Warehouse when all Rimmel mascaras were on sale for only $10 each. I liked how the packaging of this mascara looked with its copper colour, so I decided to buy it. The tube is quite fat, which is similar to many other Rimmel mascaras. The mascara brush is also large, plastic and spiky.
I have two mascaras that I'm using at the moment, this one being one of them. I like to use this one during the day and the L'Oreal False Lash Butterfly Wings mascara at night time. I find that this Rimmel mascara just isn't intense enough for night wear, but it looks lovely and natural so I like it during the day. This mascara doesn't offer much in terms of volume or curl, but it definitely improves the length and colour of my lashes.
The brush isn't anything special, but it does a good job. It coats all my lashes quickly and easily. The formula of the mascara isn't too thick or thin, and it isn't clumpy. I found that if you try to build up this mascara by applying a second coat, it makes no difference at all. This mascara has Argan Oil in it which I think is meant to help your flashes feel softer, but I didn't see any change in this area.
This mascara always lasted all day on my lashes. It always looked the same at the end of the day, as when I had first applied it. It never smudged or crumbled.
Overall I found this mascara to be pretty good, especially since I only paid $10 for it. I don't often buy the same mascara twice (unless it's seriously amazing), because I like to try lots of different mascaras. I might buy this one again to wear during the day, if it was on special. I definitely wouldn't pay over $20 for it.