I was excitited to see this in BR beauty box, yusss a good deoderant! Always need to have one of those. But once I got it out of the box I was so confused by the packaging, very different to any other type of packaging i've seen, it's completely original. The deoderant comes in a chunky plastic container with a wheel at the base to dispense the product, which comes out of small holes in the top. Initially you need to turn the wheel several times to begin the product dispensing, and thereafter click it round a few notches to dispense one application at a time.
The deoderant itself is a creamy substance that looks like moisturiser. To apply you swipe it under your arms directly from the applicator tube as you would with roll-on, it soaks into the skin and dries quite quickly. It has a soft and sweet very feminine botanical fragrance which I love. It does the job it says it will, 100% antiperspirant and doesn't leave any icky residue or rub off onto clothing.
Usually deoderant is something that I buy on special and spend around $5 on, and i'm not sure i'd be willing to pay 3 times the amount for this. The packaging is really cool and innovative which i'm sure contributes to the price, and I haven't yet decided whether it's worth it or not. I do really like it in fact I love it, but when it comes down to it there are other deoderants available that do the job similarily for half or even a third of the price of this, although i do feel that this is a superior deoderant. So I may or many not purchase this again, it would depend what mood and mind I was in about splurging at the time.
I was so confused by the packaging at first and tried to open up the deodorant after taking off the lid. Turns out you have to keep turning the base to get the deodorant stick to come up (which says in the manual that I ignored to read). I'm usually sweating a lot halfway through my shift and work but I've been using this for several days and I haven't sweated a bit! It's great! Also it's dry and doesn't leave that sticky residue lots of deodorants leave behind. Love it!