I don't really have what you would call really bad sensitivity on my teeth, but I do have bouts of it at different times of the year. Using this toothpaste has helped me combat that and I have been using it non stop for probably 3-4 years now.
Design: This is toothpaste comes in a regular size and shape as other pastes on the market but it has a really durable plastic structure that allows you to easily roll up to the very end, getting everything out of the tube without it cracking or tearing open. Mainly white with the logo and name of product printed on the side. It has a flip top lid that doesn't work itself loose which is handy when used in a moist area like a bathroom.
Formula: Pure white paste throughout without any grainy bits or other discoloration. It has a mild minty fragrance that does leave the edges of your lips slightly tingly but nothing that lasts once you have rinsed. It doesn't bother your teeth at all you could be brushing with air for all they know which means you can go a little hard and really get the paste working. A small pea size is enough to get a mouth full of foam from this paste.
Instantly soothes any sensitivity I have been enduring and prolongs that for the rest of the day. As I mentioned I have been using it non stop for a long period now so can not comment on the whitening effect and how fast it takes, but I do have quite white teeth and have had my mother note that they appear to shine so it must be doing something good.
I don't see myself changing from this toothpaste anytime soon as it works the best for me.
As iv grown older my teeth started getting sensitive! Like real sensitive so my mum brought me this tooth paste I must say it is absolutely amazing it helps with the sensitivity of my teeth and has actually whitened my teeth which I was really surprised by this is honestly the best tooth paste for sensitive teeth! So get to brushing girls
Tips: Try brushing your teeth with warm water it helps if your sensitive to cold on your teeth I also let the tooth paste sit on my teeth for about 10-15 seconds before giving them a good scrub.