Fudge Clean Blonde Violet Toning Shampoo Review

I had heard through other people this was the toner of all toners for brassy hair. It did what it said it would do but I didnt feel it stood out above the other one I had tried. I did have trouble getting the yellow out of my roots which I later discovered I needed to take the colour down more

Such a fantastic product I am no longer blonde but for the 2 years I was, this was my hair product god! I was really keen on getting a violet tinge to my hair so if you leave it in for 5mins and use it daily you really achieve it with this product! Any time I had and slight ginger tones a few washes with this and they were gone. Fantastic price as well :)

Really good for gently lightening and refreshing blonde hair. I started using this a while ago to tone the brassiness out of my recently whitened hair but i have continued to use it on my natural (Darker) blonde hair and its lovely for brightening natural hair too.

My hair was pretty ginger when I left the hairdresser, she reccomended me to use this shampoo instead of toning. Not only was it cheaper but I can 'tone' to the colour I want and maintain this colour until my next dye. I love it

this is the best purple shampoo I have ever used! it has a really dark purple tone and kills the brassiness with one shampoo. It smells like you could eat it, only purple shampoo I would use.

This stuff is great and even smells wicked. You don't necessarily need to leave it on for the recommended time frame because it works so well. The only thing is, is that it can stain your hands.

I love this stuff, Ive had a 1 ltr bottle that has lasted me for ages, bout 3 years.

Instead of getting toner at the salon, I just use this at home and always get the best results, I haven't found another shampoo that compares, using it with the evofabuloso platinum blonde conditioner, it works a treat!

This product always gets rid of my brassiness after a fresh head of highlights

It has a deep purple colour to it and it stays purple once you lather it into your hair, it doesn't go a foamy white like some of the lesser purple shampoos do.

I personally love the smell aswell, its a good classic fudge smell.

Make sure not to leave any on or around the shower when you finish as this will stain.

I used to have almost white blonde hair and would often use the nordic toner but picked this up at shampoo plus as I needed something with more oomph! when I would touch up my roots it would be a pale yellow colour and with 1-2 uses of this it would get my roots matching the rest of my ultra pale hair. it is strong though and the purple can"grab" and stain the hair(usually goes in 1-3 washes). If I were to go blonde again I would use this!

I found this to be incredibly hydrating as well as leaving my hair the perfect blonde. I have recently purchased Joico violet shampoo but once finished I will definitely repurchase the fudge violet as it gives a much better colour and finish.

Fudge Violet shampoo saved my hair when I went from jet black to blonde. After bleaching my hair a few times I desperately needed something to tone down the yellow and brassiness . A friend recommended this to me so I brought it straight away. The formula is thick and very violet/purple(so much so that it stained my hands!). It smells really nice for a toner and the results were amazing! It says to leave in for about 2-5min I think but my friend said to leave it in for 15-20min so thats what I did for the first few uses. After about 3 uses the yellow/brassiness was gone! I used it twice a week and would definitely use it again if I ever go back to blonde!