Fudge Clean Blonde Violet Toning Shampoo Review

Have used this several times now I bought it off some one who had gone brunette so no longer needed it not sure if she watered the product down as it comes out very thin and runny. Mine is packaged differently too but it is the same brand I paid about 25including postage but the size is decent. The product is a vibrant cadbury purple and tones the hair pretty well I am still gingery in places and strawberry blonde but it has certainly been helping lift the orangey and enhance the blonde areas/whiten them I have been lightening in preparation to trial a pastel product on here it can stain your vanity in the bathroom a bit so be careful I have tried leaving it in for a long time to try tint my hair purple / lavender but this has not happened yet I find better results if you apply it to dry hair then slightly dampen it I would re use again as I think this is a nice strong working product. But I do not use all the time as I worry it would be drying or too harsh for everyday use.

I love this stuff for my blonde hair, it always looks so fresh and vibrant after washing. Regrowth looks less and you only need to use a little bit which means it lasts for ages and ages!!

Seriously love this stuff. Believe me I have done my research & tried MANY (many) violet toning shampoos but none of them compete next to this! I now purchase this in the 1 litre pump bottle with matching conditioner and will not look sideways at another claiming to do the same. EVERY time I wash my hair with this someone comments on how good my blonde looks. It leaves a slight violet tone (which I love) and in the sunshine my hair just looks SHAMAZING!! I would be very surprised if someone purchased this & thought it didn't deliver.

Literally the best purple shampoo ever, I find the conditioner pointless lol. But seriously this shampoo gives me life. Leave it in short time to tone down good tones and brasy bits in your hair put it in on white hair for a long time and it goes a cool grey/purple! So fun

This purple shampoo toned my ombre really nicely. My hair had a brassy tone coming through in the blonde ends but this product toned it right back to the colour it originally was. I love it and would buy it again if I ever got ombre hair again.

This is my favourite shampoo to maintain my blonde. I change my hair colour often and my hair throws a lot of yellow so when I am blonde I need something that works well to keep it grey/ashy. This definitely works well and I always recommend to friends!

I have always used this toner and will probably never use another. The smell is incredible and the product works into a soapy lather so it feels luxurious on your head whilst toning your hair!

Its pretty intense so I only use this once a week as I find sometimes I will get a lilac colour left in my hair - this washes out the next time you wash your hair though!

This is one of my staple beauty items which you'll always find in my shower. (for as long as I have blonde hair anyway)

It is quite a concentrated formula and smells divine. A little goes along way, which means the 300ml bottle is great value. You really only need to use this every second or third hair wash if you are a frequent hair washer. I wash my hair approx. 2 times a week so use it normally both times.

This is a great product for keeping my blonde hair looking fresh and I would recommend to anyone with blonde coloured hair wanting rid of brassy/ginger colours that they don't want.

Only downside is that it can dry my hair out a little, so I always try to follow up with a really hydrating conditioner. Most blondes would have this issue with needing good hydration so its probably just a given that you'd use a hydrating conditioner.

It will make your hands go purple but this should be gone by the end of your shower. I've never had an issue with it staining my skin, or hair for that matter.

The packaging is now different to that shown above in a more deep purple colour bottle.