Fudge Clean Blonde Violet Toning Shampoo Review

Thats the first thing I noticed when using this toner. It has a nice vanilla scent followed by an almost silky shampoo mixture. I used this while I was blonde and I swear by it, it rinses well, doesn't cling like those tacky supermarket brands (trust me I've been there before) It gives off a brilliant silver/grey shine to bleached hair. I also found it makes my hair feel all round softer. You get good bang for your buck with this product

i used this shampoo as i was given it by a friend and my god it is as amazing as everyone says it is ! perfect for getting rid of any sort of brassiness. i also used it as a leave in for an hour or so before rinsing to help maintain my lilac hair inbetween colours. it keeps the brasiness out and that cool pale purple tinge in

Seriously amazing product. I have always been skeptical about toning shampoos but my sister in-law gave me this to try on my Bleached hair because it was quite yellow and WHOA. Using this twice made my hair amazing white and in places a lilac colour but that faded after a couple of washes.

I have used a million different purple shampoos as my highlights tend to throw a lot of gold, and to be honest, always found them a bit useless - but the fudge one is amazing. I love it. Since I've been using it, I have had so many comments on my colour.

I recently died my hair blonde, it took 3 visits to the salon to get it the color i wanted but it kept going brassy quite quickly. I use this shampoo once a week and it makes my hair a beautiful silvery blonde while keeping my dark ombre roots the right color. The only downside is how dry your hair feels

I absolutely love love LOVE this product. it is so amazing and take away all the yellow/orangey tones and gives your hair a really nice ash look. I buy this religiously and would never change it. A must buy for all blondes 

I really love this shampoo. It smells delicious and leaves my hair soft. An alternative brand I have been using really stripped my hair so it was refreshing that this was so gentle and nourishing. It also doesn't stain the hair if you give it a quick wash which made me super happy. It is a huge bottle and 9 dollars lessthan other similar products so its major value for money alsom

This has to be THE best violet shampoo I have used.

It's really strong, so you don't really need to leave it in for very long before it works it's magic. Watch out if you are really platinum blonde - your hair will turn purple super quick!

I found that I only need to use it about once or twice a week once I had reached the level of Ash I was after.

I also found it was better to wash my hair with normal shampoo first, as this doesn't foam up well as a first wash, especially if you have long hair.

This shampoo is amazing! With most purple shampoos I have to leave it in my hair for up to 30minutes before it even works but this shampoo I literally massage into my hair and it works straight away! I would not use anything else. This is all you need ;) the price is so reasonable as well!

I read this product was one of the best toners and this proved to be the truth. Fantastic results and people noticed. You know its good when you get comments. Every now and then i would purposely go purple/silver colour. It creates a pastel effect like Katy Perry has had