I used this regularly when I was losing weight and exercising a few years back to help that horrible flabby bits after you've burnt the fat away.
Following the directions I used all over straight after showering and found that over the coarse of about 3 months I found that it helped to bring back the elasticity of my skin and did indeed help the toning and firming, also turned the stretch marks into really fine silvery lines that became quite hard to be visible. However I wouldn't recommend using for months on end as I found after a few months that yes my skin was far more firmer but it was getting a tad oily as if I was over moisturising so had to take a wee break on it.
The large bottle worked out to be really affordable, lasting quite a long time as the lotion is quite thick and rich, applying with warm hands you get great coverage with very little.
Design wise its basic but the pump didn't fault at all, giving just the right amount each time. Only downside was the fact that once you got down to the last parts the pump wouldn't bring it up, but I just cut the bottle in half with some scissors and scooped it out towards the end.
It's easily absorbed moisturiser that really works for me especially when in a hurry. Its affordable but takes sone time before you can see the effects. It also has some subtle scent.