I'm personally a fan of the summer glow this lotion gives me. Yes, you do need to be conscious of where exactly you are putting it on you body and need to evenly spread it over your skin. Obvious streaks of colour can definitely appear if it isn't evenly dispersed - but that will happen with every tan product.
The number one thing that put me off is the smell. It is super obvious that you're wearing a tanning product, and I found the smell lingered on my clothes, sheets, and in my room.
When Dove Summer Glow was initially released it was one-of-a-kind. Now, there are plenty of products in the same price range to choose from.
I didn't like this lotion at all. The smell especially was off putting and very strong. It tanned your legs but was very un-natutal and fake looking. It made your clothes smell awful too. Wasn't a fan and wouldn't use it again.