I find these to be very over rated much like Maybelline's Baby Lips. The formula is average and quite cheap in texture. I do not find this to be a hydrating lip balm nor could I use it to prevent or cure dry cracked lips.
The packaging is very cool and some what unique (I guess this is what we all get drawn in by). I own every flavor as they were super cheap in the states and the packaging makes me want to buy every one I see.
For people with very dry lips like myself I would not recommend these lip balms as the fragrance and low quality formula will eventually make your lips itchy and break out in a rash.
I bought this after seeing it all over tumblr with it's adorable packaging and sweet scents. I tried it out the first time and was pleasantly delighted about the fruity smell. However about 10 minutes passed and my lips did not feel significantly more moisturised so I applied more. By this time my lips were coated in EOS but nothing seemed to change. I realise this lip balm just seems to form a coat to prevent dry air from getting to your lips and seal in moisture. However they don't really do much for my lips. Will be sticking to my Hurraw balms.