After using a few different professional brands, I still wasn't satisfied with the coverage and the longevity of the product.
On my maiden voyage, setting sail to find the holy grail of foundation, I found reviews for this foundation. Uses were praising the coverage, how long it lasted and rejoicing in finding a foundation that was buildable AND flawless.
I had to try it.
I took off to the local stockiest who swathed me with different shades until we agreed on the correct shade. I was thrilled.
This is the best foundation I have ever used in my LIFE. The coverage is amazing - a little goes a long way. The best part is that you can touch your face and the foundation doesn't come away. It sticks like gum in your hair. At the end of the day the product is still flawless, albeit a little worse for wear around the nose.
The price is a little bit up there but I fully believe it was worth every cent. I also walked away with a little gift with purchase which included a small mascara which now lives in my car for those touch-up moments. Don't underestimate the usefulness of those little trial products.
This foundation is great for coverage and long wear. It’s definitely NOT a foundation for your everyday minimal/ fresh coverage gals out there! I find it similar to Tarte Amazonian Clay foundation. It’s very matte and once dried- it’s heckin plastered there until you decide to take it off! It is expensive if you are using every day and power through it. Other than that, it does what it claims to do. Great for bridal or special events for photos being taken.
Tips: • Blend fast. • A more chilled out version of this is Loreal Hyaluronic True Match- has same matte/ clay look finish. • All the Arden counter workers say it doesn’t oxidise but it does. The darker the shade, the more it oxidises I have found (makeup artist working on diff skin tones).