Firstly the texture is gritty like you expect a scrub to be and a thick consistency so it stays in my hand while I fasten the lid & place back in it's place. As you massage it around your face (or other areas), enjoy the sweet fresh citric aroma.
Rinses off easily (something I struggle with other scrubs). As for the claims - I'm not sure what imperfections it will scrub off - that could just be dirt, makeup etc. My skin did feel fresh, clean, and brighter (IMO). Not sure about more even toned, I haven't ever noticed a problem with this, so I guess you can't fix perfection ;)
I'm a huge fan of the st ives apricot scrub but I thought I'd try out something else! I knew I wouldn't be disappointed because I lovee the St Ives products. So I bought this and used it the next morning, it smelt sooo sooo yum! I also liked that the scrub wasn't as coarse as the apricot one, its really smooth and gently on the skin but it still leaves your skin feeling nice and soft and really clean :) although I do like this product a lot I haven't noticed any 'brightness' or 'even skin tone'.. Maybe not yet..