I haven't used a semi-permanent hair colour in almost a decade. So when I got to trial this product, I decided to get a different colour from my normal dark brown and went with the Black Cherry shade.
The product was very easy to use - it didn't drip at all and the applicator was an easy shape to hold and use. The gloves are very small, which is great for my small hands - but they were very hard to get off (I ended up ripping them).
The best part about this product is the smell - no ammonia and smelled almost fruity. The conditioner provided also smells lovely, is very hydrating, and makes my hair feel very smooth afterwards.
The colour was quite subtle - it still looked dark brown/black and only looked red in the sunlight (which is great over summer). The dye covered my greys and gave my hair a bit of life, shine, and gloss. The colour however didn't really last for 28 washes for me - turning into more of a brown/auburn colour, rather than cherry red, after about 15 washes.
I would recommend this product and shade to people with dark hair who are not after a dramatic change, just a bit of colour and oomph.
I actually thought this was one of the best hairdyes I've ever used. Product smelt amazing and not chemically like a lot of other dyes. It covered all my hair really well and I sometimes require 2 boxes, not with this one I got the whole lot in one go. Only problem I had was the gloves they were quite small compared to other brands, I even ripped one and had to apply one handed :/. Worked out well tho. Afterwards colour seems to be holding nicely hair was a little bit dry but the extra conditioner really helps. Overall great product.
Tips: Bigger gloves would be great