Too Faced Shadow Insurance Primer Review

I'm bad at remembering to prime on an everyday basis (I don't have issues with oily lids and creasing so it's not a huge necessity for me) but, when I want to be sure my shadow is going to last all day and be more vibrant this is my go to eyeshadow primer.

I purchased this from beautybay.com (where I get all of my too faced products, they are the cheapest I have found that ship free to NZ so far) after reading great things about it.

First of all, the packaging is very functional and cute (as all too faced products). The squeezable tube and fine tip make dispensing a small amount of product really easy as well as allowing you to get every last drop of goodness out :P Being able to dispense a tiny amount is critical with this primer, as with all primers as only a small amount is needed. Too much and you would be better off not applying primer as it can work in the opposite way than intended with too much product. A tiny dot of this covers the entire eyelid and leaves a nice ever so slightly tacky base for the shadow to cling to. The small amount required makes this product pretty good value for money and I'm sure mine will last me a pretty long time.

I find this primer definitely helps with increasing the pigmentation and lasting power of my shadows which is awesome. If I know I'm going to have a long day or am going out after a long day, this gets pulled out. As I said before I don't really have issues with creasing, but from what I have read this does help prevent this also.

I would definitely recommend this primer and will repurchase when I need to (which will be a long way off with the tiny amount I use).

Eyeshadow primers are a must if you want to make your eyeshadow last longer, not crease and appear brighter. I had heard rave reviews about this and so got it when I made an order on beauty bay.

As with everything Too Faced produce, the packaging is adorable. The design on the tube reminds me of old princesses and is really pretty.

Like Urban Decay's primer potion, this comes in a squeezy tube with a long nozzle. It is easy to squeeze out and it doesn't squirt out everywhere.

You need only a small amount of this to fully cover your lids and it applies transparent. It feels a little sticky, which gives your shadow an awesome base to stick to.

This is very easy to apply - what I do is squeeze a small amount onto my index finger, dot it on my entire eye lid and under my lower lashline if I am wearing eyeliner or shadow there. Then I pat it into my skin gently until the entire area is covered.

I really love this, as it does extend the wear and pigmentation of my eyeshadow. After about 10 hours my shadow starts to crease (I have oily lids), but my eyeshadow stays put all day.

Because you only use a small amount, this is going to last me a long, long time. I will definitely repurchase it when it eventually runs out and I recommend trying it.

I’ve used this primer for a few years. Off and on. It has never failed me or let me down. I use it on clients who have sensitive skin and it works great on them as well. It doesn’t allow any creasing and holds your colours on all day with ease! The tube is a good size and it lasts a good while as the product itself spreads very easily and doesn’t take much at all to do its work!

I had this for ages before i bothered trying it - I was already using and loving the Urban Decay Primer Potion.

I think this is better.

For a start, the applicator is small, allowing you to squeeze out a wee dot of product to your brush to apply to your lid . It's also tinted, so it blends seamlessly into skin.

There is a smooth surface left on which you can create your eye art, and (especially when topped with a setting spray!) have it stay in place for longer.

RIP former fave. I'm sold on this one now.

Love love love this stuff, makes eyeshadow stay and looks more intense. Wish it was easier to get though.

I love this product, I don't know what I did before having it. I got a small sample as a birthday present and I'm desperate to get my hands on some more (which is a bit difficult in NZ but I'll get there).

You only need to apply a tiny amount, and it spreads really easily over the eyelid. It lets any eyeshadw you apply afterwards have a much longer lasting time, and it also gives a greater colour pay-off.

The only slight issue is that there is a clear liquid that separates from the rest of the product so use the tip in another review below and squeeze the tube a few times before opening to mix the product together.

I got this eye primer from beauty bay and it works well,

its great at evening out skin tone to create a clean base for your shadows. it does make your shadows appear brighter and more pigmented. my eyeshadow definitely last all day with this and no creasing!

i love the packaging! the blue tube just looks so cool and definitely stands out. the lid is very strong so i know it wont easily break. i also like that the lid (where the product comes out) is very thin so its easier to control how much product you get. which is good because you only need a tiny amount.

the only thing i dont really like about this is that there is this oily clear liquid that separates from the actual primer. it doesnt make a huge difference to the use i just have to work it in a bit more.

its definitely a great product. would re-purchase!

My eyelids tend to be more oily so I found this formula to be too runny/oily to work for me. It does help to even the skin tone and my eyeshadow does go on a wee bit brighter but not that noticeably. As for staying power, I don't find it any more effective than using a regular concealer as a base. Again, it's probably just my skin type as I know a lot of people have found this to be great. For me, I'll stick with Smashbox.

First of all, if you have colouration on your lids, this won't cover it so any eyeshadow that you subsequently apply, may not be true to colour. I've used a number of primers over the past couple of years (NARS, Too Faced, Mac, Lorac & Urban Decay) and this appears to do it's job almost as well as NARS which is my HG primer.

However, my eyelids are oily so I don't get as much wear out of this as I would like. I haven't suffered any creasing with it but I'm not a fan of the squeeze tube. I've occasionally squeezed a bit too much out. Whoops. I usually use this for my daily wear if I'm not breakint out my NARS or my MAC Paint Pot.

After buying this I couldn't imagine buying any other eyeshadow primer. It has such a smooth consistency and feels light on your eyes so you don't feel caked with make up. It also seriously makes your eyeshadow colours pop - especially when using glitter or shimmer shadows! It doesn't irritate my eyes which is amazing as I have quite sensitive skin. It prevents your shadows from creasing and will literally last you all day. The best shadow primer out there and definitely worth the money!