I was surprised to read the two reviews below where the TRESemme Keratin Heat Activated Treatment had disappointed people, because I love it!
The product retails for a decent price, and comes in a sleek red pump-action container that wouldn't last long if you used the recommended 8 pumps per application. 8? No. I use 2 pumps of this thick white lotion on my hair, which is mid-back length, fine, and dry/damaged. There is a slight 'shampoo/conditioner' scent to this - barely noticeable, dries off, and is pleasant enough.
Those two pumps turn my hair from straight-outta-the-shower-messy to smooth, tangle free and feeling good even before I turn on the dryer.
I just got the VS bells and whistles flash dryer to try, but used my standard one for a week before that and both yielded good results.
When you dry your hair with this product in it your hair feels a little thicker - and looks a lot shinier and healthier. Even better, it feels AMAZING. I (vainly!) can't keep my own hands out of my hair at the moment. Straightening it improves it even further. The straightener seems to lock in more gloss and moisture, resulting in better hair.
This isn't a straightening aid, or something to hasten drying, but it's still worth trying.
Does this smooth hair? YES. Does this give hair shine? YES Does this help with heat styling? YES Is frizz noticeably lessened? YES
This product is all over TV at the moment, and I got sucked in - boy am I glad I did :) I have no idea if results last 7 days because I'm using it daily at the moment (in love so probably overdoing it haha) but as my hair improves I'll start leaving it a day or two between uses and update this review
It works very well on my hair. I put it in after my shower and once I am dressed and ready to go when I blowave and straighten my hair it looks amazing. Still a few fly aways but it’s way better than anything I have used prior
Tips: Do not put it in your hair if you are not going to blow wave it